A personal feed is a product. With the help of which we are building a communication platform where people learn all about finance, save money and have fun. Businesses need a personal feed to sell financial products through it. Users need to have fun, learn something new, be part of an expert community. In simple words, it’s just a feed of events and news.

Or why people sometimes choose a clean and beautiful product instead of a functional one. The human brain is a complex thing, millions of researchers are looking for answers to questions every day. How does the human brain perceive information? Is there any system or formalization there? Don Norman offers a simplified model, which I really like. The model consists of three levels and answers all questions.

Before each interface screen, I ask myself these questions.