How we made the personal feed in the bank app more readable by increasing 1-week feed retention rate several times over.

I’d like to share a story about how we made a comments module and integrated them into our stories. By doing so, we increased the number of stories read and the number of days in stories by 13%. I won’t describe the case in detail here, as it is described in great detail by Misha, I will only share a few points.

A personal feed is a product. With the help of which we are building a communication platform where people learn all about finance, save money and have fun. Businesses need a personal feed to sell financial products through it. Users need to have fun, learn something new, be part of an expert community. In simple words, it’s just a feed of events and news.