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Mission is to popularize systems thinking and simplicity through lens of design

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These are not just buzzwords. These are important things that I had to undergo and learn through, things that reflect a large number of attempts to try out various things in design.

— Mom, who turns on the street lights every day?

Since childhood, I have been passionate about researching different subjects, looking for a system in each solution, trying to find patterns and thinking about all the options for the outcome of the action. It’s always been in my DNA. I appreciate people who are looking for a system at every step, thinking about how to make it fault-tolerant and scalable.

Sometimes I even thought that popularizing systems thinking was my destiny, after I came to my senses and realized that this was not only my plus, but also a minus. In simple tasks, a systematic approach prevents me from making decisions quickly. For this, I came up with development levels of a task and I use them every day. I am sure that the phrase “system thinking” definitely deserves to be here.

— Ah, that’s why sometimes beautiful things work better

It’s incredibly important to me how things look and how people feel when they use them. Emotions, emotions and emotions again. I am one of those people whose mood changes for the better when I am in a beautiful place or surrounded by beautiful objects. I’m trying to popularize beauty and aesthetics in my work as much as I can.

— Van, well, don’t complicate it!

I often heard this phrase from my manager at the beginning of my career. The ability to make a complex thing is simple — it’s worth a lot. I’m trying to find a middle ground between “I’ll explain and sign everything right now” and “let’s remove everything unnecessary and make it simple.” It is infinitely important to reduce cognitive resistance and give a person as much information as he needs at the moment, no more.

My kind of thing

Simplicity · beauty · collaboration · respect · truth · learning. If they are not there, I feel uncomfortable. Areas that attract me are communication, cars, travel, music, wine.

Design principles

Entrepreneur · trash · focus · game · iceberg · empathy · initiative · transparency · responsibility · right now · perfect world.


Press · How to build an understanding of the problem in product design. · Design is an opportunity to popularize system thinking and simplicity.

#FFDD2D design conf · How to implement the design process in your work and improve the results.

Design Spot If you haven’t conducted an interview with a user, you’re not a designer.

Nativ About UX · UI and something else. Interview with Ivan Zviahin and Alexey Tischenko.

Independent magazine of bureau Gorbunova “Who is the student” Ivan Zviahin. Just do maximum.

Transit Maps Absolutely beautiful map. All actions in business should be beautiful. 50 materials to do online marketing yourself. My article is number 13.

Skillbox “Who should I ask?”: choosing respondents for UX research.

Skillbox Ask an expert: how can I make useful titles on the metro map?

RAUX 2020 Markup is the competence of the design team. The story of how we did it. A singing coconut in an av will make you turn the video on repeat. AIDA Pioneer continued the story with carp in a new advertising campaign for showed how the car turns into money. Even fish knows: the new advertising campaign. The history of the life of Belarus through their cars.

BTW AIDA Pioneer case: turns a car into money.

BTW Garage life in the advertising campaign from AIDA Pioneer.

BTW The scheme of the Minsk metro, such that other cities envy. The audience of app has grown 8 times.

Onliner Russian art director and Belarusian designers have developed a new Minsk Metro Map. Designer’s portfolio – tips, templates, and examples. My website is number 14. The designer has developed a new metro scheme in Minsk.

ТR Minsk Metro Map from Ilya Birman became a subject of controversy.

Village Ilya Birman developed the Minsk metro scheme with errors.

Village Ilya Birman will correct errors in the Minsk metro scheme.

Citydog Designers have developed an alternative scheme of the Minsk metro.

International Science Forum. The effective approach for classification of electronic sales.

Communication in Social Human Knowledge, Economics, & Education. Materials 4th International scientific-practical conference. Infographic as effective tool for content-marketing.

KYKY What do people who make a car site drive.

KYKY Designers have drawn an alternative version of the Minsk metro scheme.

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