Product designer and design leader who is trying to shift the user's engagement
My kind of things are beauty, collaboration, respect, truth, learning. My areas of interest are communication, cars, music, fashion.
Some significant things:
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My case study · I'll add it soon · How we added a fun quiz to the onboarding process and saw a wonderful increase of 16% in conversion rates to attempt to buying goods with Tabby Split.
tabby
joined tabby team as a staff designer with focus on customer lifecycles
digital bank in saudi and emirates tabby.ai
My case study · New feed entry point · How we made the personal feed in the bank app more readable by increasing 1-week feed retention rate several times over.
tinkoff
This is my cozy telegram spot about contrast - interest - simplicity - news. Publications don't come often. Subscribe or unsubscribe. It's your choice.
finally i'm a fully google-certified designer · better late than never
Education · Сreate high-fidelity prototypes. Conduct ux research and test early concepts. Build low-fidelity wireframes. Start the ux design process: empathize, define, and ideate. Build dynamic user interfaces.
Oooh! We launched channels in tinkoff app and grew retention rate in the app by 2%. Shifting the total retention of the first week is a very difficult challenge. Misha Naer designed everything, I played the role of the head of the design process, mentor and idea inspirer.
tinkoff
A big new step in the world of non-financial services has been taken. We finally launched hotel booking in the neobank tinkoff. This is a big project from scratch. Almost everything was designed by veniamin vekk, I played the role of the head of the design process, mentor and idea inspirer.
tinkoff
My case study · Design career paths · How we made design career paths and criteria for transition from one role to another for designers and got an effective tool to make a personal development plan. Additionally, we helped designers understand how they can develop and what level they are at now.
tinkoff
Finally! We made comments in our stories. By doing this, we increased the number of stories read and the number of days in stories by 13%. That means 1 in 10 people watched 4 more stories. Proud of this feature. Misha Naer designed everything, I played the role of the head of the design process, mentor and idea inspirer.
tinkoff
New position · Senior design manager in tinkoff · All non-financial products involve people in the banking app and earn extra money. More than 30 products, team of more than 25 designers and 5 design leads.
My case study · I'll add it soon · During the year, we made several new cards in the personal feed and doubled engagement rate. Previously, there were only two types of cards, an article and story card. Now we have video cards, a new story card, selection and games cards that have diversified the feed and given a huge engagement boost. Additionally, we made new like button, which looks more emotional and attractive.
tinkoff
Why Design is an Embacy's autumn project. It is a showcase of unique stories and views. Like its name, it's an a original project where they are planning to collect 100 personal stories from a wide variety of people: art directors, CEOs, designers, managers, teachers, students, etcetera – people of different ages and countries united by love to design. I am happy to be a part of this exhibition.
My case study · How we made a news card in the personal feed (lifestyle in tinkoff app) and increased CTR of first card by 32%, 1-week retention rate of the feed by 8%, open rate by 4% and engagement rate by 35%. Check it out.
tinkoff
I recently made the big move from Belarus to Portugal, and it's been an absolute dream! The sound of the ocean and the cheerful calls of seagulls have become my new best friends, helping me to work more productively.
#FFDD2D design conf · How to implement the design process in your work and improve the results of your features and projects. This is a smooth continuation of my case study about the design process, but already with examples.
New position · Lead designer in tinkoff · Engagement team. We are facing a huge challenge. We want to build a communication platform where people can learn all about finance, save money and have fun.
My case study · Design process · My point of view on the process of work. How to divide a large project into small stories and how to work with each user story separately. This formalization helps young designers understand how to work, and it helps experienced designers understand what can be skipped. The process was tested on 6 teams, all designers were satisfied with the result. This approach helps you move faster in this complex world.
My case study · Saved searches. How we made a feature so that 27 % of buyers use it and achieve their goals.
av.by
Pet project · A variety of unique masterclasses help to find an individual path of development and inspire people to come up with intersting ideas.
What I really love is the process of creating content, which sparked creativity to do such a project. This project is not a fatigue, but my hobby. We launched recently, however, the project is already making a killing.
My case study · How we added a toll service on the ad submission form and increased the conversion to purchase this service by 48 %.
av.by
leadership, values and principles, hogan assessments
Education · Several sessions with Alexey Ivanov.
My case study · How we moved the media format of loan and lease applications to the service format and increased the number of applications by 32 % and started earning more.
av.by
My case study · I'll add it soon · We have made a technical relaunch and redesign of all platforms: web desktop, web mobile, android and ios app. The goal was to make a relaunch and no to break the existing metrics.
We have developed a design system based on atoms and entities. You can study one of them in the picture, this is the entity of the post in different levels of detail, but with a single skeleton.
how we took a markup from engineering team into design team and increased speed of development
My case study in russian on youtube · Оnline conference RAUX 2020.
av.by
Discussion · About ux and ui design. I was a mentor at the school of engineering Teach Me Skills at design section. I'm a guy with a deeper voice (start from 3:03)
user interviews, impact mapping, acceptance criteria, user story
Education · Workshops. Training center itmine.
My case study · I'll add it soon · The goal is to create a unique visual language so that the brand is recognized without a logo and stands out among competitors.
We held brand sessions and presented what the brand would look like if it were a car, animal or human. As a result, we identified four features of the brand: simplicity, visibility, optimism, cheerfulness.
We ended up creating a visual language that worked through text, images, typography, color and so on.
av.by
My case study · How we hosted the first car award in Belarus.
mascot
new position · head of design
сar sales board av.by
My case study · How we made a new car configurator for UAZ, which looks simple, clearly tells about the future car, shows the configuration and allows you to customize everything.
UAZ Automobile Company
My case study · How we developed a smart product feed at "sovest", fascinated people and helped them order an installment card.
sovest
Pet project · This is a bookshelf with books that I have read and I want to reread. I sometimes take valuable notes.
new position · product designer
сar sales board av.by
Pet project · How we made navigation for a gym and helped people find it in a shopping center in Belarus.
sportfamily
typography, layouts
Education · I completed workshop with Igor Shtang. I made a workshop project and wrote notes on it. All materials are in russian.
Education · I graduated from Gorbunov Bureau Design School in Moscow and did a diploma project, which was hightly praised and enabled me to win the first place award.
I have improved my skills in the following disciplines: typography and layout, user interface, data visualization, prototyping, negotiations and relationships, project management.
At the entrance exam, my solution also took first place and I received a grant for free training.
diploma project · entrance exam's project · school's website
the graduate by google
Education · I was trained in the program of training specialists in the field of internet marketing. I made an online store and learned how to set up ads.
Pet project · How we made a map of the Minsk metro for tourists and got five out of five stars from transit maps.
master of economics and dissertation on e-commerce for small businesses
Education · Belarusian State University of Informatics and Radioelectronics.
New position · In 2013, I got a job at the Cheshire Cat marketing agency as a designer. Three years later, I got the position of a lead designer. We launched 16 e-stores and have conducted effective advertising campaigns. I left the agency in 2017. It was a great time. A thanks!
bachelor degree in technical sciences at the faculty of computer technologies
Education · Belarusian State University.
Now it's time to write to me and reach me out on ivanzviahin@gmail.com or in the telegram.